IT is worth remembering that BNI is an acronym for Business Network International!

As this implies BNI is an international business, indeed, it’s a global business working in every corner of the world.

Those of us who travel on business or on holiday will be aware of the different cultures in different countries and of the need to be aware of this in our dealings with people.

It is well worthwhile keeping this in mind especially when we are talking to potential new members about how BNI membership can help them.

Taking a business across borders makes it important to be aware of cultural differences and sensitivities.

A comment that can often be heard about BNI is that it is ‘too American’ and we have to be mindful that BNI has its origin in the United States.

Whilst we share many things in common with our friends ‘across the pond’ there are some cultural differences. By and large Americans are brasher, more outgoing and ‘in your face’ than us more subdued Brits.

There are also people who are put off by the term chapter because of its somewhat Masonic connotations.

As BNI operating in the UK we need to reflect the culture in which we operate.

We must stay true to the universal principles that make BNI a global success but be mindful of local culture in our presentation and style.